About

Introduce Rubysh. The first trendsetter for waste made eco-fashion products in Indonesia. We exist with the aim to upcycle waste stream to create a sustainable local circular economy for marginalized communities.

In short, we just simply collect the waste and creatively ♻ them into 💎 that you can proudly wear and show off to the world.

Introduce Rubysh. The first trendsetter for waste made eco-fashion products in Indonesia. We exist intending to upcycle waste stream to create a sustainable local circular economy for marginalized communities. Our initiative roots from the lack of added value of recycling processes at the household and industrial level where most of the waste comes from. Our socio-preneur is intended to provide sustainable and economic generating opportunities for all stakeholders in waste upstream. As such, we encourage local people to participate in proper sorting and upcycling waste. As the additional value, better waste management at source can be achieved while offering a considerable amount of income for most women as our benefit recipient as well. 

Our initiatives focus on how to creatively convert the waste materials into stunning and ready to wear jewelry collections. We collaborate with local waste banks and waste suppliers to obtain the desired quality of waste. For the production, we hire several groups of women to become our jewelry artisan. Not only that but we also soon launch our sidekick program to provide education allowance for their children and basic health care insurance in return for all beads and charms they have made.